Real-world examples of how we help startups, scale-ups, and global brands succeed in Japan — and how we’ve done it ourselves.
We work with companies that are serious about growth — from funded startups to established global players — and bring the same clarity, execution, and commitment that we’ve used to build successful businesses of our own.
Assignment: Launch a compliant CBD brand in a new and highly regulated space.
Work Done: Developed over 50 in-house wellness products and built a complete regulatory, manufacturing, and go-to-market framework. Established multiple brands and launched retail outlets across Japan, including the country’s first CBD café in an airport.
Result: Created and scaled Japan’s pioneering CBD business with national retail presence, category-defining products, and trusted leadership in regulated wellness.
Assignment: Create and scale a distinctive plant-based food brand for the B2B market in Japan.
Work Done: Developed multiple product lines featuring all-natural, vegan, and gluten-free foods. Created brand identity, packaging, and sales tools tailored for hospitality, retail, and corporate buyers. Executed go-to-market strategy and engaged food buyers directly across sectors.
Result: Established Plant Farm as a premium, trusted brand with growing traction among businesses seeking flexible, high-quality plant-based solutions.
Assignment: Build and launch a premium natural product brand for a Japanese company.
Work Done: Developed brand identity, packaging, and go-to-market strategy. Created and launched a dedicated website and advised on the setup of an independent operating company.
Result: Brand launched with strong visual identity, strategic positioning, and infrastructure in place for growth.
Assignment: Create and scale a fully vegan food and beverage line, supported by branded retail cafés.
Work Done: Developed proprietary vegan recipes, food production systems, and in-house kitchen operations. Opened Japan’s first 100% vegan café in an airport, followed by multi-location rollout in premium retail environments.
Result: Established HealthyTOKYO as a category-defining brand in wellness hospitality, with a loyal customer base and award-winning vegan offerings across multiple high-traffic locations.
Assignment: Introduce and localize a novel minimally invasive surgical device for the Japanese healthcare market.
Work Done: Established a local entity, engaged a network of partner hospitals, and managed clinical trials to validate the procedure. Oversaw regulatory navigation, hospital onboarding, and technical localization to align with Japanese standards and physician needs.
Result: Successfully completed clinical evaluation and established foundational infrastructure for potential long-term adoption in Japan’s surgical market.
Assignment: Support the development of Japan’s medical and wellness tourism strategy through a government-backed forum.
Work Done: Led planning, content development, and promotion of the forum in collaboration with the Ministry of Economy, Trade and Industry (METI). Curated a lineup of international speakers and thought leaders, and engaged key stakeholders across healthcare, travel, and government sectors.
Result: Elevated awareness of Japan’s medical tourism potential and positioned our client as a strategic partner in shaping the future of wellness-focused inbound travel.
Assignment: Help a regional wellness resort increase visibility and attract international visitors.
Work Done: Developed a fully English-language booking experience, created branded wellness packages for overseas markets, and secured listings on major international travel and wellness platforms.
Result: Improved online discoverability, increased direct bookings from foreign travelers, and positioned the resort for long-term success with international audiences.
Assignment: Create a digital platform to connect English-speaking users with health and wellness services in Japan.
Work Done: Developed iOS concierge app and wellness marketplace. Built provider network and launched English-language customer experience. Integrated supplement and wellness product offerings.
Result: Positioned as a pioneering wellness service for the international community in Japan, with strong engagement from residents, travelers, and global product partners.
Assignment: Support a Japanese natural foods company in sourcing and importing a high-quality U.S.-made frozen dessert.
Work Done: Led product search and evaluation, coordinated logistics, and ensured regulatory and quality alignment. Organized U.S. factory visit for the Japanese client to build trust and finalize the partnership.
Result: Product successfully launched in Japan through a domestic partner, with quality and brand standards maintained throughout the import and onboarding process.
Assignment: Support the Japan market entry of a wearable robotic exoskeleton designed for industrial applications.
Work Done: Advised on regulatory pathway, technical documentation, and localization strategy for the Japanese market. Provided insight into industry-specific positioning and distribution considerations.
Result: Product successfully positioned for entry into the Japanese automotive sector, with foundational steps completed for regulatory compliance and market engagement.
Assignment: Support the Japan subsidiary of a U.S. paper preservation technology company in expanding local market share and preparing for acquisition.
Work Done: Led market development strategy, optimized sales team structure, and created sales tools tailored for the Japanese market. Provided partner management support and advised throughout the successful sale of the subsidiary to a Japanese acquirer.
Result: Accelerated revenue growth, improved commercial readiness, and completed a strategic acquisition by a domestic company — maximizing value for the U.S. parent and ensuring business continuity in Japan.